Yana Mar

Yana Mar

CBDO & Head of Account Management | ChangeNOW

Amsterdam, North Holland, Netherlands

Yana drives strategic business development while ensuring strong financial governance, compliance, and operational efficiency across the organization. Combines deep expertise in crypto finance and revenue infrastructure with a data-driven approach to sustainable business growth. Plays a key role in expanding partnerships, optimizing monetization models, and maintaining transparency in all financial processes — supporting ChangeNOW’s position as a trusted player in the digital asset economy.

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RocketExpertise areas

Web3 partnerships & integrations
Crypto payments adoption
Strategic sales & deal negotiation
  • ChangeNOW — Chief Business Development Officer

    Jan 2023 – Present | Drives strategic partnerships, product integrations, and revenue expansion for a leading global crypto exchange service. Leads BD operations, negotiates high-value deals, and strengthens market presence across key Web3 verticals.

  • NOWPayments — Lead BD Manager

    Jul 2022 – Jan 2023 | Owned business development pipeline and strategic partner acquisition for a major crypto payments solution.

  • NOWPayments — Business Development Manager

    Feb 2021 – Nov 2022 | Built and executed outreach strategies to attract new merchants and ecosystem partners. Responsible for lead generation, deal closing, and ongoing partner success within crypto payments infrastructure.

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